Founder & CEO

Felicia Woodard

Felicia Woodard — Founder & CEO of Woodard Advisory

Credentials

  • Retired Commercial Banking Executive
  • Strategic Business Advisor
  • Entrepreneur
  • Corporate Speaker

Board Service

  • Marbles Kids Museum
  • Junior Achievement of Eastern NC
  • Southeast Raleigh and Cary YMCA
  • Raleigh Chamber
  • NC College Foundation

Getting to Know Our CEO

A life of service, leadership, and lasting impact.

Felicia Woodard is a retired banking executive, strategic business advisor, and entrepreneur with more than 30 years of leadership experience dedicated to helping businesses, organizations, and communities thrive. Throughout her distinguished career in financial services, she led commercial and business banking teams across North Carolina, mentoring rising professionals and partnering with business owners to achieve sustainable, long-term success.

Today, Felicia is the founder of Woodard Consulting and Risk Solutions LLC (operating as Woodard Advisory), where she advises business owners, nonprofit organizations, and faith-based institutions on leadership, strategy, and risk management. Bridging corporate acumen with a heart for service, she is passionate about helping leaders navigate career transitions, align their purpose, and lead with authentic impact.

Her expansive background spans from a local community bank to large regional and global firms, giving her a panoramic perspective on the financial landscape. At Woodard Advisory, Felicia leverages her deep resources, connections, and financial skills to help organizations grow in ways that are both highly profitable, deeply purposeful and sustainable.

Outside of her advisory work, Felicia serves on the board of the NC College Foundation and, prior to her retirement, the NC Banking Association. She is also actively involved with L'arche NC and serves as the Minister of Finance Service for Springfield Baptist Church.

"Our job and purpose on this earth is to love God with all of our heart and love our neighbors as ourselves."

— Felicia Woodard, Founder & CEO

Ready to work together?

Whether you're leading a ministry, a non-profit, or a complex enterprise — we'd be honored to begin a conversation about your next chapter of growth.

fwoodard@woodardadvisory.com