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Small to Midsize Businesses
Equipping owners and leadership teams with the financial strategy, banking relationships, and operational infrastructure to scale with confidence and purpose.
Advisory · Strategy · Stewardship
Building the infrastructure for growth that endures.
Advisory · Strategy · Stewardship
Building the infrastructure for growth that endures.
Thirty years of commercial banking, executive leadership and coaching skills, with relationships built across industries — placed in service of organizations called to grow with purpose.
The Premise
“Companies often lack the knowledge and professional relationships needed to grow — and to sustain meaningful relationships within business organizations.”
Our focus is simple: bring the infrastructure organizations need to grow with stability — the people, the partnerships, and the playbook.
Our Founder
Felicia Woodard
Felicia Woodard is a retired banking executive, strategic business advisor, and entrepreneur with more than 30 years of leadership experience dedicated to helping businesses, organizations, and communities thrive. Throughout her distinguished career in financial services, she led commercial and business banking teams across North Carolina, mentoring rising professionals and partnering with business owners to achieve sustainable, long-term success.
Today, Felicia is the founder of Woodard Consulting and Risk Solutions LLC (operating as Woodard Advisory), where she advises business owners, nonprofit organizations, and faith-based institutions on leadership, strategy, and risk management. Bridging corporate acumen with a heart for service, she is passionate about helping leaders navigate career transitions, align their purpose, and lead with authentic impact.
Her expansive background spans from a local community bank to large regional and global firms, giving her a panoramic perspective on the financial landscape. At Woodard Advisory, Felicia leverages her deep resources, connections, and financial skills to help organizations grow in ways that are both highly profitable, deeply purposeful and sustainable.
Outside of her advisory work, Felicia serves on the board of the NC College Foundation and, prior to her retirement, the NC Banking Association. She is also actively involved with L'arche NC and serves as the Minister of Finance Service for Springfield Baptist Church.
Client Populations
Who we serve.
Each engagement is tailored — but the work always centers on infrastructure, relationships, and durable growth.
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Religious Organizations
Stewarding growth in ministry, expanding proximity, and using resources and relationships to extend a church's reach in a Godly manner.
03
Non-Profits
Building the operational and financial backbone that lets mission-driven teams scale impact without losing what makes them distinct.
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Complex Structure Companies
Navigating multi-entity organizations with the executive coaching, banking partnerships, and revenue strategy needed for the next chapter.
Why Woodard
A proven record of execution — and the network to back it.
Three decades spent inside commercial banking and financial services — building the kinds of relationships, inside and outside the industry, that compound into real geographic and organizational expansion.
Board Service
- Marbles Kids Museum
- Junior Achievement of Eastern NC
- Southeast Raleigh and Cary YMCA
- Raleigh Chamber
- 30+
- Years in commercial banking and financial services
- Executive
- Leadership and coaching for highly skilled professionals
- Revenue
- Proven generator across multiple industries and geographies
- Network
- Access an extensive network of trusted financial and business professionals
Mission & Values
To build a legacy of hope and sustainability.
We work alongside our clients — transparent, consultative, and unhurried. The aim is never the transaction; it is the trajectory.
For the church, that means growth in market ministry — using resources and relationships to expand a company's reach in a Godly manner. For every client, it means stewardship over speed.
Company Scripture
John 21:15–17
15 When they had finished eating, Jesus said to Simon Peter, “Simon son of John, do you love me more than these?”
“Yes, Lord,” he said, “you know that I love you.”
Jesus said, “Feed my lambs.”
16 Again Jesus said, “Simon son of John, do you love me?”
He answered, “Yes, Lord, you know that I love you.”
Jesus said, “Take care of my sheep.”
17 The third time he said to him, “Simon son of John, do you love me?”
Peter was hurt because Jesus asked him the third time, “Do you love me?” He said, “Lord, you know all things; you know that I love you.”
Jesus said, “Feed my sheep.”
Our job and purpose on this earth is to love God with all of our heart and love our neighbors as ourselves. Our mission is for all of our clients to grow in every way — not for self, but for His glory — and to pour into others what God has blessed us to learn.
Speaking Engagements
Fifteen years of corporate-experienced speaking.
Available for boards, conferences, leadership retreats, and ministry gatherings.
Begin
Let's build what lasts.
Whether you're leading a ministry, a non-profit, or a complex enterprise — we'd be honored to begin a conversation about your next chapter of growth.
fwoodard@woodardadvisory.com